INFINITI AND DAVEED DIGGS REIMAGINE THE TEST DRIVE WITH THE 2021 QX80
INFINITI has teamed up with Tony and Grammy winning actor, artist, activist, writer and producer Daveed Diggs to offer consumers and car enthusiasts a new way to test drive a car from the comfort of their couch with the Luxury Live Test Drive.
Enjoy a “driver’s seat view” without ever leaving home and watch as Diggs takes the 2021 INFINITI QX80 for a spin, giving you the inside scoop and an opportunity to explore the vehicle from different angles, all while hearing about Daveed’s thoughts on everything from the projects he’s working on and the QX80 test drive experience to his time on the stage and life in general.
“[An experience like this] offers a more personal, real-time interaction with audiences that’s more important now than ever before,” said Diggs. “I’m excited to partner with INFINITI on this unique concept that will allow me to connect with fans in a brand-new way.”
“At INFINITI, we believe that luxury should be lived in and Daveed embodies luxury that actually lives,” said INFINITI Americas Group Vice President Jeff Pope. “His multi-faceted yet relatable personality is an ideal match for INFINITI to partner with for this first-of-its kind [experience] from the brand. We hope to connect with more consumers than ever before our Winter Sales Event begins, thanks to his efforts.”